WTF Awareness – NP | Creative

Wire Transfer Fraud Awareness

NP was hired to launch a consumer-focused creative campaign educating homebuyers about the risks of wire transfer fraud during their real estate transactions.  These ads were designed to break through the stereotypical HGTV-style real estate ads to raise awareness.  They ran in six of the hottest real estate markets for first-time homebuyers in the U.S.


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